Email Templates - Texture Acquired by Apple

Responsive HTML Email Development | ExactTarget (Salesforce Marketing Cloud) Project Overview Designed and developed responsive HTML email templates for Texture's subscriber engagement campaigns. Built for deployment in ExactTarget (Salesforce Marketing Cloud), these templates supported promotional campaigns, content discovery features, and user engagement initiatives for the digital magazine platform (acquired by Apple in 2018). The Technical Challenge Create email templates that would: -Showcase magazine content and editorial matchups effectively -Drive app engagement and trial conversions -Render consistently across email clients -Support dynamic content for personalized campaigns -Maintain Texture's clean, content-focused brand aesthetic My Role Email Developer & Designer Responsive HTML/CSS Development ExactTarget Template Implementation Cross-Client Testing & QA